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Researchers are increasingly using algorithms that are influenced by nature because of its ease and versatility, the key components of nature-inspired metaheuristic algorithms are investigated, involving divergence and adoption...

Cost is the backbone of any business model to sustain and growth in the competitive business market. Considering this, higher energy consumption may affect the operational cost of any industry. Cloud computing is one of the most...

The current study serves two purposes. First and foremost, this research aims to determine the impact of a game mechanism known as virtual currency on the intention of young female consumers to use it in an e-tailing platform;...

According to the market research firm Tractica, the global artificial intelligence software market is forecast to grow to 126 billion by 2025. Additionally, the Gartner group predicts that during the same time as much as 80% of...

The Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) is explored as a theoretical background to build extended UTAUT2 model with relevant variables for examining the cloud storage services technology acceptance at...

Gamification is all about using game features in a serious context to encourage people to use products or services. E-commerce has used gamification for marketing determinations to strengthen intent to use. Technology Acceptance...

Marketing Business and Management Marketing

C4 photosynthesis has evolved by repurposing enzymes found in C3 plants. Compared with the ancestral C3 state, accumulation of C4 cycle proteins is enhanced. We used de-etiolation of C4 Gynandropsis gynandra and C3 Arabidopsis...

Gene Regulatory Networks Etiolation Photosynthesis Plant Leaves Gene Expression